Reaching New Heights: Topchange Digital’s Footprint in Globalization Strategy

On August 23rd, 2024, the prestigious ADMEN Awards, one of the most influential events in China’s advertising industry, came to a successful close. Topchange Digital’s TCL THANKS TOUR project, alongside renowned Internet Enterprises and ADMEN Cultural Group, triumphantly won the ADMEN International Grand Prix Gold Award for Practical Cases!

Reaching New Heights: Topchange Digital’s Footprint in Globalization Strategy

TCL THANKS TOUR: Saudi Arabia & Thailand Fan Meetups

As TCL’s strategic marketing partner for overseas expansion, Topchange Digital organized annual overseas fan appreciation events in Jeddah, Saudi Arabia, and Bangkok, Thailand, for the smart home appliance brand.

Through innovative visual creativity with super symbols and event flow, the events garnered coverage from Saudi news outlets and Thai TV, achieving over 550k social media exposures. Notably, the Bangkok event shattered sales records, with a KPI completion rate of 150%, effectively boosting brand awareness and driving business growth.

Realme Overseas Media Launch

In July this year, Topchange Digital’s international team returned to Bangkok to orchestrate a futuristic and trendy overseas launch event for the mobile brand Realme. The event attracted over 100 media outlets from Thailand, the US, Malaysia, Indonesia, India, and more, generating widespread global exposure.

Since initiating our overseas strategy in 2020, we’ve honed our capabilities for efficient global campaign execution and rapid response, striving to deliver world-class branding solutions.

The 5th OCTF (Kuala Lumpur): Charting a New Course for Brand Globalization

In June, Topchange Digital’s international team was invited to participate in The 5th OCTF (Kuala Lumpur) Intelligent Technology Exhibition.

With a strong presence in Malaysia for years, Topchange Digital leverages its 4 core services, international communication, brand marketing, XR applications, and film production, to provide highly effective and engaging online and offline marketing solutions for numerous brands. From ASUS, Bosch to Volkswagen, Audi, and Porsche, our successful execution of over 100 events underscores our deep roots in the Malaysian market.

#01

 Exploring Boundaries: Crafting Exclusive Brand Experiences

Every brand showcase is a profound dialogue with the world. Topchange Digital specializes in crafting one-of-a-kind brand event experiences that seamlessly blend brand identity, media outreach, and visual aesthetics. From overseas gala celebrations to global product launches, we meticulously attend to every detail, ensuring that each event deeply resonates with audiences and beautifully narrates brand stories. We craft compelling experiences that resonate with audiences and drive engagement, ensuring long-lasting impact.

#02

Immersive Experiences: Redefining Event Horizons

Where technology meets art, our one-stop “Immersive+” solutions ignite a global creative storm. 

Our immersive solutions revolutionize media and entertainment by seamlessly integrating advanced technology. From fixed installation, digital experiences to interactive storytelling, we captivate audiences, deepen connections and redefine entertainment’s possibilities. We harness cutting-edge technologies to transport global audiences into unprecedented realms, redefining the boundaries of overseas offline events with every interaction.

#03

XR+VP: Ushering in a New Era of Visuals

The magic of XR and virtual production shatters all limitations. Our global team of digital experts seamlessly blends reality and virtual with XR technology, offering unprecedented freedom and realism for creative presentations. Whether it’s breathtaking visuals or nuanced emotional expressions, we bring your wildest imaginations to life.

In Malaysia, Topchange Digital redefines the connection between brands and consumers through technology and innovation. We continuously explore and innovate, offering tailored marketing solutions for more global brands. We eagerly anticipate partnering with more like-minded organizations to pen more triumphant chapters in the journey of global brand marketing.